WESLEY SHEDD
Creative Services Lead
February 2024 - Present
Creative Services, Advertising & Branding — Mapfre Insurance & Century Automotive
Lead creative direction, visual identity, and brand communications for Mapfre Insurance and Century Automotive. Oversee enterprise-wide marketing, advertising, and branding initiatives while maintaining consistency, clarity, and quality across channels.
Provide day-to-day leadership, mentorship, and creative guidance to a cross-functional team while managing creative operations, improving workflows, and strengthening collaboration across departments.
Oversee approximately 500–600 cross-departmental creative projects annually, with Marketing and HR initiatives representing more than 85% of total workload. Work spans digital, print, video, executive communications, and internal campaigns supporting brand growth, recruiting, employee engagement, and enterprise visibility.
Develop executive messaging and internal communications reaching nearly 2,000 employees, including video and multimedia campaigns that support leadership visibility, company culture, and employee engagement.
Partner with internal teams, leadership, agencies, and external vendors to deliver strategic creative work across:
• Video production and editing
• Corporate website and blog design
• Internal resource portals and landing pages
• Digital advertising and campaign creative
• Print collateral and integrated marketing materials
Graphic Designer, Sr
June 2019 - February 2024
Creative Services, Corporate Communications — Mapfre Insurance
Led the design and production of internal and external communications supporting corporate marketing, HR, business units, and enterprise initiatives while maintaining consistency with Mapfre brand standards.
Managed projects from concept through delivery across web, print, video, photography, livestreams, audio, and internal communications.
Key work included:
• Corporate website assets and landing pages
• Marketing collateral and digital advertising
• Employee, recruiting, and volunteer campaigns
• Video, photography, and multimedia content
• Audio/podcast editing and livestream production
Digital Marketing Specialist
June 2017 - June 2019
Marketing Department — Verti USA/Mapfre Insurance
Worked with marketing leadership to develop digital campaigns and brand initiatives for Verti USA within the national insurance carrier, Mapfre Insurance. Combining hands-on creative production with campaign testing, optimization, and performance reporting.
Key contributions included:
• Website design, content updates, and landing pages
• A/B testing and performance reporting
• Email, referral, and CRM campaign creative
• Digital display and social advertising
• Photography, video production, and editing
Graphic Designer, Sr
January 2013 - June 2017
Corporate Marketing Communications — Mapfre Insurance
Played a key creative role during Mapfre’s transition from Commerce Insurance, developing B2B and B2C marketing across four U.S. business regions while supporting international brand alignment with Spain-based stakeholders.
Partnered with creative leadership, business teams, agencies, and external vendors to maintain brand consistency and production quality across channels.
Project work included:
• Print campaigns, event collateral, and co-branded materials
• Weekly internal digital publications and email communications
• Photography, videography, and content development
• Website updates, social media, and digital marketing content
Senior Graphic Designer
May 2010 - January 2013
Creative Department — Equine Journal
Designed monthly and quarterly print and digital publications for the regional lifestyle brand Equine Journal within the national publisher, Morris Communications. Collaborated with editorial, art, and sales teams on publication design, advertising, event collateral, and digital campaigns.
Work included:
• Magazine production and supplemental publications
• Custom advertiser creative
• Print and digital campaigns
• Website updates, social promotions, and email content
Production Manager/Graphic and Web Designer
June 2009 - October 2009
Vision Advertising
Managed creative production and workflow for a boutique agency serving local clients. Coordinated timelines, client communication, and media production while designing brand identities, print campaigns, websites, and digital content.
Associate Graphic Designer
February 2007 - May 2009
PENTA Communications, Inc.
Collaborated with creative, editorial, media, and account teams to develop marketing and advertising for regional businesses across print, digital, outdoor, and event channels. Participated in client meetings, production coordination, and vendor management.
Graphic Designer
July 2006 - January 2007
Delin Design Inc.
Supported branding and design projects within a studio environment, producing layouts, concepts, mockups, and marketing materials for print and web under the direction of the firm’s principal designer.