WESLEY SHEDD
Creative Services Lead
February 2024 - Present
MAPFRE Insurance (Creative Services, Advertising and Branding, MAPFRE USA & Century Automotive)
Lead the creative direction, visual identity, and brand communications for MAPFRE USA and Century Automotive. Oversee enterprise-wide marketing, advertising, and branding initiatives—ensuring consistency, clarity, and creative excellence across all channels.
Manage creative operations and provide day-to-day leadership, mentorship, and support to a cross-functional team. Drive process improvements and workflow efficiency while upholding high standards of output and collaboration.
Deliver approximately 500–600 cross-departmental creative projects annually, with Marketing and HR initiatives comprising over 85% of total workload. Creative output spans digital, print, video, and internal communications—supporting brand growth, recruiting, and enterprise visibility.
Produce executive messaging and internal campaigns that engage nearly 2,000 employees, including video and multimedia content that elevates cultural alignment, leadership visibility, and employee engagement.
Partner with internal and external stakeholders to develop and deliver a wide range of strategic creative assets, including:
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Video production and editing
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Corporate website and blog design
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Internal resource portals and landing pages
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Digital advertising and campaign materials
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Print collateral and integrated marketing content
Graphic Designer, Sr
June 2019 - February 2024
MAPFRE Insurance (Creative Services, Corporate Communications, MAPFRE USA)
Supported corporate marketing and communications by leading the design and production of internal and external creative materials. Ensured alignment with brand standards across business units, HR, and enterprise campaigns.
Managed projects from concept through completion—including intranet sites, internal news updates, video content, photography, livestreams, and multimedia collateral.
Produced a wide array of deliverables:
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Corporate website assets and landing pages
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Marketing print materials and digital ads
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Volunteer events and internal campaign support
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Audio/podcast editing and livestream execution
Digital Marketing Specialist
June 2017 - June 2019
MAPFRE Insurance (Marketing Department, Verti USA)
Collaborated with the marketing leadership team to develop digital campaigns and brand initiatives for Verti USA. Played a hands-on role in content creation, campaign optimization, and cross-platform creative delivery.
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Key contributions included:
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Website design, A/B testing, and performance reporting
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Creative support for email, referral, and CRM campaigns
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Design and production of digital display and social ads
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Photography, video production, and editing for marketing use
Graphic Designer, Sr
January 2013 - June 2017
MAPFRE Insurance (Corporate Marketing Communications, MAPFRE USA)
Led tactical creative efforts during MAPFRE’s rebrand from Commerce Insurance. Developed B2B and B2C marketing across four U.S. business regions and supported international brand alignment with Spain-based stakeholders.
Worked closely with creative leadership, business partners, and external vendors to ensure brand consistency and quality across channels.
Project scope included:
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Print campaigns, event collateral, co-branded materials
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Weekly internal digital magazines and email newsletters
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Photography, videography, and content creation
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Web updates and social content for brand marketing
Senior Graphic Designer
May 2010 - January 2013
Morris Communications (Creative Department, Equine Journal)
Designed monthly and quarterly print/digital publications for a regional lifestyle brand within a national publisher. Collaborated with editorial, art, and sales teams to deliver layout design, client ads, and event collateral on deadline.
Supported:
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Magazine production and supplemental print issues
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Custom advertiser layouts and B2C digital campaigns
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Web updates, social promotions, and email content
Production Manager/Graphic and Web Designer
June 2009 - October 2009
Vision Advertising
Oversaw design production and workflow for a boutique agency serving local clients. Managed timelines, client communications, and media coordination while producing brand identities, print campaigns, websites, and digital content.
Associate Graphic Designer
February 2007 - May 2009
PENTA Communications, Inc.
Collaborated across creative, editorial, and media teams to develop marketing and advertising assets for regional businesses. Designed across print, digital, outdoor, and event materials. Participated in client meetings and vendor coordination.
Graphic Designer
July 2006 - January 2007
Delin Design Inc.
Contributed to branding and design projects in a studio setting. Produced layouts, mockups, and marketing materials for web and print. Supported creative direction and production under the firm’s principal designer.